2022 Press Releases

 Rather Outdoors is pleased to welcome ten members to the Pro Teams of Strike King Lure Company and Lew’s.  These ten join the ranks of one of the most accomplished rosters in professional competitive fishing.  

Rather Outdoors is pleased to announce that industry veteran Zack Swanson will join the North American operation on February 1, 2022, to lead the legendary brands of Lew’s, Strike King, Zebco and Quantum as Sr. Vice President of Brand Management.

Avid anglers and fans of competitive fishing are in for a treat at the 2022 Bassmaster Classic as Strike King and Lew’s bring some of the sport’s most knowledgeable pro anglers to the stage for an evening of entertainment and education. The 2022 Classic Pro Night will be in Anderson, SC at the Anderson Civic Center starting at 6pm Tuesday, March 1st.

Following the groundbreaking 2021 release of the Hybrid Hunter, Strike King is back with two new twists to the innovative hard plastic lure. Introducing the Shallow Hybrid Hunter and Shallow Hybrid Hunter Jr.

With quite simply one of the most exciting developments of the year, Strike King is pleased to announce a breakthrough line of baits the saltwater world has been eagerly awaiting.

Strike King, the creator of some of the most essential tackle designs of the last half century, is proud to announce five new terminal tackle products that will be trusted additions for avid anglers in 2022. Introducing the Strike King Tour Grade Mini-Mag Worm Jig Head, and the Tour Grade Crackin’ Tube Jig Head, the Bitsy Crackin’ Tube Jig Head, the Tour Grade Tugnsten Neko Weight and the Strike King Tour Grade Weight Stop.

Never satisfied with last year’s success, Strike King hits the new year with two exciting additions to their legendary worm line up. Introducing the Filler Worm and the Zeus Worm.

Strike King Lure Company is pleased to offer two new bladed jigs in the Thunder Cricket legendary line-up. First, introducing the long-awaited Tungsten Thunder Cricket. Now with the finest quality tour grade tungsten head, anglers finally have a small profile Strike King bladed jig without compromising the bait’s most important features.

The creators of some of the most legendary and innovative jigs on the water are back with a revolutionary new design for 2022. Introducing the Strike King Compact Tungsten Casting Jig.